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Kasama Philly is Dr. Marissa Tan's addiction recovery practice — a hybrid telehealth and in-person clinic founded on harm reduction, self-determination, and language that meets patients where they are. The website had to embody that posture from the first scroll.
Kasama is Tagalog for "companion" — a word Dr. Marissa Tan chose deliberately, because her practice is built on the conviction that recovery is something patients lead, with a clinician beside them rather than directing them. Kasama Philly serves Philadelphia patients with substance use disorder treatment, including buprenorphine prescription, through a hybrid telehealth-and-in-person model.
The brief reflected that posture. Most addiction-treatment websites lean on the visual language of crisis — clinical, sterile, urgent. Kasama needed the opposite: a website that treats patients as full people, replaces stigmatizing terms with medically accurate ones, and makes the first step easy without making it feel transactional.
It also had to do all of this while transparently communicating the regulatory complexity of controlled-substance prescription — the kind of detail that patients deserve to understand before their first visit, not after.
No template start. We designed and built the site bespoke — typography, palette, motion language, and content architecture all composed around Dr. Tan's clinical philosophy. The result is a digital identity that distances Kasama from the visual conventions of crisis-driven addiction sites and aligns it with the calm, deliberate practice it actually is.
Transparency, self-determination, harm reduction, inclusivity, and prevention — these aren't tag lines on the Kasama site. They're the structure. The values appear directly in the homepage hero as the named pillars of treatment, and each carries its own dedicated explanation. The architecture itself is the clinical philosophy.
The Patient Journey is animated on scroll: Request Appointment, Meet Dr. Tan, and Follow-Up Visits. Each stage carries specific content — what's discussed, what's measured, what's expected — so a prospective patient can read the entire arc of treatment before committing to the first call.
Booking is integrated through Zocdoc rather than a custom form — fewer steps, less friction, and a familiar interface for patients. Every page surfaces a "Book Appointment" CTA. Insurance information is one click away. The patient who is ready to act has nothing standing in their way.
Open communication, clear explanations of every step in treatment.
Patient autonomy and informed decision-making, free of stigmatizing language.
Tools and goals set by the patient — abstinence, safer use, or reduced use.
Care across race, ethnicity, nationality, sexual orientation, and gender identity.
Vaccinations, screening, medication management, and lifestyle guidance.
The five values are surfaced directly in the homepage hero — large serif headlines, presented as the practice's defining commitments rather than buried in an "About" page. The architecture is the philosophy.
The services page lays out treatment offerings clearly. Buprenorphine, naltrexone, harm-reduction support — described in medically accurate terms, not euphemisms.
A dedicated Philosophy page makes Dr. Tan's clinical posture explicit. Patients arrive at the first visit knowing what they're walking into — and why.
Kasama Philly opened with a fresh website, a fresh practice, and no historical traffic baseline to measure against. So in place of the conversion-rate numbers we typically report, this is a record of the work itself — what was built, in what timeframe, to what standard.
Beyond the numbers above, the real proof of work lives at the URL itself — the live site renders every design decision in motion: the values surfaced as headlines, the patient journey animated as the page scrolls, the Zocdoc booking integration one click from anywhere. We'd encourage prospective clients to view it directly.
Kasama Philly is now live and operating in Philadelphia, accepting patients through Zocdoc and serving the community across both telehealth and in-person care. The website continues to evolve as the practice grows — additional resources for patients and families, expanded service descriptions, and refinements to the patient journey as Dr. Tan's caseload matures.
The strongest evidence for the work isn't on this page. It's at the URL itself — where every design decision is visible, in motion, and behaving exactly as it was built to.
View the live site at kasamaphilly.org →
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