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IV Rejuvenation Clinic is Rachel Eaton's functional medicine practice — thirty years of nursing distilled into customized IV therapy, hyperbaric oxygen, and medical weight loss. The website had to do what an independent wellness practice rarely affords: own its own audience, its own content, and its own bookings.
IV Rejuvenation Clinic is led by Rachel Eaton — a nurse practitioner with thirty years of experience across critical care, neurology, and cardiology, now applying functional medicine to IV nutrition therapy, hyperbaric oxygen therapy, and medical weight loss. The practice operates out of Hammonton, NJ, and its growth has come almost entirely from organic patient relationships and a strong social-media presence.
The brief was the most technically complete of any web engagement we'd taken on. Build a single site that earns audiences from search, retains them on social, converts them at booking, and gives Rachel the tools to keep all three running without an agency in the loop. A wellness practice this active needed infrastructure — not just a brochure.
Five distinct surfaces had to share one architecture: a homepage that explained the practice, a CMS-powered service menu with Square booking embedded directly on each page, a custom social-media banner pulling Rachel's TikTok and Instagram content into the site, a blog system optimized for organic search, and a testimonial layer that turned five-star reviews into surface-level proof.
No template start. We designed and built the site bespoke on Webflow — typography, palette, motion, and content architecture all composed for Rachel's practice specifically. Webflow's CMS gave us the flexibility to ship custom design without forcing Rachel onto a developer-only stack.
Rachel's TikTok and Instagram presence is already producing reach. So we built a custom in-page banner that pulls her short-form videos into a sliding gallery, framed inside phone mockups, playing inline. Patients on the website can experience the practice's social voice without ever leaving — and the social audience has somewhere on-site to land.
Each service — Custom IV, Hyperbaric Oxygen, Medical Weight Loss — lives on its own CMS-powered page with a Square booking widget embedded directly on it. There's no redirect to a third-party calendar, no "you'll be taken to..." friction. The patient reads about the service and books it in the same surface.
A wellness practice that doesn't publish content cedes the field to franchised IV bars and chain MedSpas. We built a blog system tied to the same CMS — schema markup, metadata, internal linking, and category architecture all designed so Rachel can publish a piece on, say, IV vitamin C for migraines and watch it rank locally.
Rachel had a deep bench of 5-star Google reviews already in the wild. We built the testimonial section to surface these on-page with direct attribution back to Google — so the proof patients see on the website ties to the proof they would have searched for anyway. Nothing fabricated, nothing curated out.
Practice positioning, founder story, practice differentiators above the fold.
Custom in-page slider showing TikTok and Instagram content live, in phone mockups.
CMS-powered services with Square booking widgets embedded directly on each page.
CMS-powered blog with schema, metadata, and internal linking built for organic discovery.
5-star Google reviews surfaced on-site with direct verification links.
A custom in-page slider that pulls Rachel's TikTok and Instagram videos into the site itself, framed inside phone mockups. The social audience has a landing surface; the website audience gets a sense of the practice's voice — without anyone leaving the page.
Verified 5-star Google reviews surfaced on-page with direct attribution. The proof patients see on the website ties to the proof they would have searched for anyway.
Each service lives on its own CMS-powered page with a Square booking widget embedded directly. No redirects, no third-party calendar friction — the patient reads and books in the same surface.
A CMS-powered blog with schema markup, metadata, and internal linking — designed so Rachel can publish on her own and watch the content rank for the queries her patients are already searching. An audience that compounds rather than rents.
The site continues to grow alongside the practice — most recently with the addition of Hyperbaric Oxygen Therapy as a new service line. Without comparable historical traffic data to baseline against, this is a record of the work itself.
Beyond the numbers above, the proof of work lives at the URL itself — the live site renders every design decision in motion: the social banner playing inline, the service pages with Square booking widgets live, the blog system primed for organic search, and the testimonial layer pulling real five-star reviews onto the page. We'd encourage prospective clients to view it directly.
IV Rejuvenation Clinic is now operating with a website that does the work an independent wellness practice can't usually afford to consolidate — search visibility, social capture, content publishing, and booking conversion all running through one site that Rachel controls. The practice has continued to add services, the blog has continued to publish, and the social audience has continued to convert.
The strongest evidence for the work isn't on this page. It's at the URL itself — where every design decision is visible, in motion, and behaving exactly as it was built to.
View the live site at iv-rejuvenation-clinic.com →
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